What We Do
Read about how Suguna Group is positively impacting society through its commitment to achieving global nutritional Security.
Coming from an agriculture family, based in Udumalpet, our founders Mr. B. Soundararajan and Mr. G. B. Sundararajan had a passion for starting their own venture in the agro-food sector. In 1984, the brothers started up Suguna Foods Pvt. Ltd in Coimbatore with just Rs. 5000. The company supplied chicks, poultry feed, medicine, and related equipment to other poultry companies in the area.
Three years go by as they built a reputation for themselves among the local poultry growers, who saw Suguna Foods as a go-to company for all poultry needs. At that time the founders saw the livelihoods of the poultry farmers were shrinking due to the demand and supply gap in the market that lead to a liquidity crisis.
In 1990, Suguna adopted the “Contract Farming Model” that went on to revolutionize the Indian poultry industry. Under this model, Suguna provides everything a farmer needs for poultry farming: day-old-chicks, feed, medicines, and equipment. All a farmer needs to have is a hygienic space and a clean water source to raise the birds. When birds are fully grown, the company itself buys back from the farmers. This cut middlemen's costs and promised the farmers a stable income.
To standardize the contract farming model, Suguna Foods brought in the idea of “Poultry Integration”, wherein all the essentials needed for fruitful poultry farming including feed, vaccines, medicines, pre-mix, and equipment would be manufactured by various entities of the organization, collectively called as Suguna Group. This way Suguna set a benchmark for high-quality agro products. Through Poultry Integration, Suguna Group not only fulfilled its needs but also the needs of other players in the industry.
Improving nutritional security has been one of the core objectives that Suguna Group has committed to. For over three decades, the group’s contribution to the per capita consumption of poultry in India and other countries is significant. We not only have the reputation for making poultry an easy-to-access source of protein but also serve as a holistic solution provider for global nutritional needs.
Today, we have established ourselves in four countries in Africa and the Asia Pacific with more than eight thousand employees working towards excellence. More than 40,000 farmers attribute their stable livelihood to Suguna Foods. With 80+ hatcheries, 60+ feed mills, state-of-the-art vaccine, and pre-mix manufacturing entities, Suguna Group has grown into a mighty oak.
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